Making your First Blog Post

When looking to have a business blog, there are only two steps. Get started, and don’t stop. However, like many things, this simple description belies the struggle that an inexperienced writer might go through. So, in this post I will give you 5 simple steps to making your first blog post.

  1. Know your audience. This means a brainstorming session. Sit down, and think about what they would like to know about. A blog post should be about topics which your audience are interested in. Great topics include common questions, or insight about your field which is relevant to your customers. Sit down and think of a dozen topics which you think you could write a bit about. Then, pick your favorite and decide that will be your first.
  2. Pick your first topic. Out of your ideas, pick your favorite for your first post. This will let you to start to see how your ideas are playing out. Hopefully you will be excited about your topic, and can go out and work on it with enthusiasm.
  3. Just get started. While it is good to have an idea of where you are going, the best way to get through a bit of writers block is to simply write. Take your topic, and write as if you were explaining it to someone in conversation. Speak clearly, and write to an inexperienced audience. Take the time to ensure that you are writing in a way that is clear and direct.
  4. Don’t be afraid to include elements that put your personality into the post. Including humor or anecdotes. This will allow your readers to feel that they are getting to know you, and can help to create contacts. Additionally, it will help you to not only enjoy, but also to talk naturally. Telling a story you were part of is a great way to get a good and interesting discussion going.
  5. Once you have finished, just put it up. Don’t fret endlessly over whether it is good enough, or wonder if you need to edit it again. Just put it up. The more you post, the better your ability to simply write and create will become. At the end of the day, the most important thing is that you are putting up fresh content. So maybe have someone look at it, but don’t be too afraid to let it go.