Marketing Strategy & Performance - Smart Marketer

Intent Data & Behavioral Signals Marketing Strategy & Performance

How to Use Intent Data to Prioritize Sales Outreach (Step-by-Step)

A step-by-step workflow for turning intent data into sales outreach: which signals count, how to…

smcleanSeptember 21, 2026

Marketing Strategy & Performance Website Visitor Identification

Website Visitor Identification Accuracy: What the Data Shows

Vendors advertise 60-80% match rates. 2025-2026 studies show 7% person-level matches and only 1 in…

smcleanSeptember 21, 2026

High-intent audience segment connected to CRM alerts, email nurture, retargeting and outreach

Marketing Strategy & Performance B2B Advertising Strategy

What Is Revenue Intelligence? (And Why B2B Teams Are Investing In It)

Revenue intelligence platforms promise to tell you what your CRM can't. What the category does,…

smcleanSeptember 9, 2026

Marketing dashboard illustration with charts, analytics and a magnifying glass

Website Visitor Identification Marketing Strategy & Performance

How to Calculate the Real ROI of Your Website Traffic

Sessions are not a return. Here is the traffic-to-revenue equation, a worked scenario, where each…

smcleanSeptember 9, 2026

First-Party Data & Privacy Marketing Strategy & Performance

How Brands Are Actually Using First-Party Data in 2026

McDonald's, Disney, Tesco, and the NYT rebuilt marketing around first-party data. Here's what they're doing…

smcleanSeptember 4, 2026

Intent Data & Behavioral Signals Audience Targeting & Advertising Featured Marketing Strategy & Performance

What 6sense’s Data Says About How Buyers Actually Shop

6sense surveyed 4,510 B2B buyers. The average buying cycle shrank by a month — but…

smcleanSeptember 1, 2026

Intent Data & Behavioral Signals Audience Targeting & Advertising Featured Marketing Strategy & Performance

How to Use Behavioral Segmentation to Improve Every Marketing Channel

Most audience segments are built on demographics, not behavior. Here's how to segment by recency,…

smcleanAugust 31, 2026

First-Party Data & Privacy Digital Advertising Marketing Strategy & Performance Website Visitor Identification

Website Visitor Identification in 2026

The Old Playbook Is Dead — And That’s a Good Thing If you’ve been in…

smcleanSeptember 10, 2026