Where We Get
Our Data
Smart Marketer is built on a proprietary two-track data system — combining real-time behavioral intelligence with rigorous offline verification. Here is a full look at where that data comes from, how it is verified, and why it matters for your campaigns.
How Buyers Actually Make Decisions
When someone is evaluating a significant purchase, they do not raise their hand early. They research quietly, compare options, consult peers, and increasingly, use AI to help them evaluate. By the time they fill out a form, the shortlist is largely already formed.
The Research Phase Is Where Decisions Are Made
That period — the weeks or months before anyone raises their hand — is where buying decisions happen. Most marketing strategies only start working at the very end of this process, after the decision is nearly final.
The Gap Between Visitors and Leads
Look at your website analytics. How many unique visitors did you receive last month? Now look at your CRM. How many became leads? The visitors in that gap are not unqualified. Many are exactly the type of buyer you are looking for — they just haven’t decided to identify themselves yet.
Smart Marketer is built to put you in that conversation even before they raise their hand. Our data infrastructure helps you understand what your visitors are researching and where they are in their decision — so you can engage them at the right moment, on the right channel, with the right message. And with Smart Pixel, you can identify who those visitors actually are — by name, email, and phone — before they ever fill out a form.
The Two-Track Data System
Every record in the Smart Marketer database passes through two parallel pipelines before it reaches your campaign. Online data provides volume and behavioral intelligence. Offline verification ensures every record is accurate, current, and actionable.
Real-Time Behavioral Intelligence
Our online pipeline collects consumer data through compliant, opt-in mechanisms across three primary sources — capturing not just who your visitors are, but where they are in their decision process right now.
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Co-Registration Networks When a consumer fills out a form on a partner website and consents to receive relevant communications, their profile enters our pipeline. Every record is explicitly opted in — the consumer chose to share their information.
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C-Edge Industry Feeds Industry-categorized consumer intent data sourced from publisher and media networks — people actively expressing interest in specific verticals including financial services, health, automotive, and home improvement.
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Behavioral Intent Tracking Our behavioral engine processes billions of URLs each week. When someone researches a product, visits a category page, or engages with buying-stage content, that signal is captured and attributed to their profile — so we understand not just who they are, but where they are in their decision process today.
Rigorous Identity Confirmation
Collecting data is only half the work. We run every profile through a structured offline verification process to confirm that contact information is real, current, and deliverable before it is ever used in a campaign.
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Skip Tracing Each record is cross-referenced across 20+ independent data sets — including financial institution records, utility company data, telecom provider records, and credit bureau files — to locate and confirm current contact details. We verify that the name, email, phone, and address all belong to the same real, reachable person.
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NCOA Verification We run our full database through the National Change of Address registry — maintained by the United States Postal Service — on an approximately 30-day refresh cycle. This keeps physical address data current as consumers move, a meaningful quality factor for direct mail, geo-targeting, and local campaign accuracy.
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Multi-Source Cross-Referencing Name, email, phone, and address fields are each validated independently across multiple sources to ensure the record is internally consistent and externally verifiable.
Verified Accuracy Rate — Across All Contact Fields
The result of our two-track system is a 95% verified accuracy rate across name, email, phone, and physical address. That is the standard we hold every record to before it reaches your campaign.
Compliance Standards
Every record in the Smart Marketer database is collected, processed, and activated in accordance with applicable consumer privacy standards.
UID2 Compliant
Email data processed through Unified ID 2.0 — privacy-safe identity resolution without third-party cookies.
Opt-In Only
All consumer data collected through transparent, voluntary opt-in mechanisms. No inferred consent.
DNC Flagged
Every phone record includes a DNC flag — Y or N — indicating whether the number appears on the National Do Not Call Registry. Your team always knows which numbers are callable.
Address-Verified Geo
Geographic targeting built on verified physical addresses, not IP-based approximation.
No Third-Party Resale
Consumer records are never sold or licensed to outside parties. Used exclusively within our platform.
Smart Pixel & Audience Smart
Two distinct products, one data infrastructure — each designed to engage buyers at a different stage of their decision process.
Identify Who’s on Your Site
Smart Pixel is the bridge between anonymous research behavior and identified opportunity. When installed on your website, it matches visitors against our 307M+ profile database in real time — returning a name, email, phone number, and 70-point consumer data score for identified visitors, including those who are mid-research and have not yet filled out a form.
The visitor who spent 12 minutes on your pricing page is further along in their decision than most leads who fill out a contact form. Smart Pixel identifies them so you can be present in that process — not just waiting at the end of it.
- Real-time visitor identification against 307M+ verified profiles
- 70-point consumer data scoring per identified visitor
- Direct integration with your CRM and ESP
- Behavioral segmentation for downstream campaign targeting
- Suppression matching to exclude existing customers
Reach Buyers Before They Find You
Audience Smart draws on the same data infrastructure to build custom audiences from your Ideal Customer Profile — people who match your target criteria and are showing active in-market signals right now. These audiences deploy directly to Meta, Google, programmatic DSPs, or direct outreach channels.
Unlike static prospect lists, Audience Smart audiences are living segments — continuously updated as new behavioral signals emerge and existing signals age out.
- ICP-matched audiences built from 307M+ verified profiles
- Behavioral intent layering — active, in-market signals only
- Direct platform integration with Meta, Google, and programmatic DSPs
- Lookalike seed audiences from your best existing customers
- Address-verified geo-framing for local and regional campaigns
The Four Core Capabilities
The full data infrastructure — from ICP targeting to visitor identification to enrichment to activation — available as a managed service.
Target
Define your ideal customer profile and build a matched audience from 307M+ verified records. Layer in behavioral intent signals to reach buyers who are actively in their decision process.
Identify (Smart Pixel)
Smart Pixel resolves anonymous website visitors into identified contacts — returning name, email, phone, and a 70-point consumer data score for people who haven’t yet filled out a form. This capability is specific to the Smart Pixel product.
Match
Upload your customer list and run it against our identity graph. Fill in missing contact fields, verify accuracy, and enrich every record with behavioral and demographic signals.
Activate
Deploy enriched audiences directly to your ad platforms or outreach tools. Current data, live intent signals, campaigns that reach buyers during the decision — not after it.
See Your Website Visitors —
Free, No Commitment
Start with a free Traffic Intelligence Review. We will show you who is actually visiting your website — identified by name, email, and phone — at no cost and no risk. You see the data first. You decide what to do with it.
Get Your Free Traffic Intelligence Review →