First-Party Data & Privacy - Smart Marketer

First-Party Data & Privacy Marketing Strategy & Performance

How Brands Are Actually Using First-Party Data in 2026

McDonald's, Disney, Tesco, and the NYT rebuilt marketing around first-party data. Here's what they're doing…

smcleanSeptember 4, 2026

First-Party Data & Privacy

What Is a Clean Room? And Why Marketers Are Suddenly Talking About It

Data clean rooms went from niche concept to a $3.2 billion market. Here’s what they…

smcleanAugust 31, 2026

First-Party Data & Privacy Website Visitor Identification

UID2: The Identity Standard Every Marketer Should Understand Before 2027

UID2 (Unified ID 2.0) is replacing third-party cookies as the identity backbone of digital advertising.…

smcleanAugust 31, 2026

Audience Targeting & Advertising First-Party Data & Privacy

Identity Resolution Explained: The Technology Behind Person-Level Targeting

How identity resolution works, why it matters, and how it powers person-level targeting across channels.

smcleanSeptember 9, 2026

Digital Advertising First-Party Data & Privacy

First-Party vs. Third-Party Intent Data: What’s the Difference and Which Should You Use?

How first-party and third-party intent data compare — and when to use each for maximum…

smcleanAugust 31, 2026

Audience Targeting & Advertising First-Party Data & Privacy Website Visitor Identification

Person-Level vs. Company-Level Visitor ID: Why IP Lookup Isn’t Enough Anymore

The Gap Between “A Company Visited” and “A Person Visited” You pull up your analytics…

smcleanAugust 31, 2026

Website Visitor Identification Data Activation & Automation Featured First-Party Data & Privacy

What Happened to Third-Party Cookies? A Plain-English Update

Google kept third-party cookies in Chrome and shut down Privacy Sandbox. Here's the real status…

smcleanAugust 31, 2026

Data Activation & Automation First-Party Data & Privacy

Customer Profile Enrichment: What It Is, Why It Matters, and How to Use It

Most CRMs have a name and an email. That’s not a customer profile — it’s…

smcleanSeptember 10, 2026

First-Party Data & Privacy Digital Advertising Marketing Strategy & Performance Website Visitor Identification

Website Visitor Identification in 2026

The Old Playbook Is Dead — And That’s a Good Thing If you’ve been in…

smcleanSeptember 10, 2026