Audience Targeting & Advertising - Smart Marketer

Intent Data & Behavioral Signals Audience Targeting & Advertising

Why Your Retargeting Audience Is Probably 6 Months Stale (And How to Fix It)

Most retargeting audiences run on max lookback windows, dead URL rules, and zero exclusions. Here…

Geoey CookSeptember 14, 2026

Intent Data & Behavioral Signals Audience Targeting & Advertising Featured Marketing Strategy & Performance

What 6sense’s Data Says About How Buyers Actually Shop

6sense surveyed 4,510 B2B buyers. The average buying cycle shrank by a month — but…

Geoey CookSeptember 1, 2026

Audience Targeting & Advertising First-Party Data & Privacy

Identity Resolution Explained: The Technology Behind Person-Level Targeting

How identity resolution works, why it matters, and how it powers person-level targeting across channels.

Geoey CookSeptember 9, 2026

Intent Data & Behavioral Signals Audience Targeting & Advertising Featured Marketing Strategy & Performance

How to Use Behavioral Segmentation to Improve Every Marketing Channel

Most audience segments are built on demographics, not behavior. Here's how to segment by recency,…

Geoey CookAugust 31, 2026

Audience Targeting & Advertising First-Party Data & Privacy Website Visitor Identification

Person-Level vs. Company-Level Visitor ID: Why IP Lookup Isn’t Enough Anymore

The Gap Between “A Company Visited” and “A Person Visited” You pull up your analytics…

Geoey CookAugust 31, 2026

Audience Targeting & Advertising Intent Data & Behavioral Signals

Audience Scoring For Exact Relevance To Your Market

From a Broad Audience to a Laser-Focused Buying Audience Most intent audiences contain far more…

Geoey CookSeptember 10, 2026