Geoey Cook - Smart Marketer

A step-by-step workflow for turning intent data into sales outreach: which signals count, how to…

Geoey CookSeptember 21, 2026

Vendors advertise 60-80% match rates. 2025-2026 studies show 7% person-level matches and only 1 in…

Geoey CookSeptember 21, 2026

Most retargeting audiences run on max lookback windows, dead URL rules, and zero exclusions. Here…

Geoey CookSeptember 14, 2026

Revenue intelligence platforms promise to tell you what your CRM can't. What the category does,…

Geoey CookSeptember 9, 2026

Sessions are not a return. Here is the traffic-to-revenue equation, a worked scenario, where each…

Geoey CookSeptember 9, 2026

McDonald's, Disney, Tesco, and the NYT rebuilt marketing around first-party data. Here's what they're doing…

Geoey CookSeptember 4, 2026

First-Party Data & Privacy

Data clean rooms went from niche concept to a $3.2 billion market. Here’s what they…

Geoey CookAugust 31, 2026

UID2 (Unified ID 2.0) is replacing third-party cookies as the identity backbone of digital advertising.…

Geoey CookAugust 31, 2026

6sense surveyed 4,510 B2B buyers. The average buying cycle shrank by a month — but…

Geoey CookSeptember 1, 2026

How identity resolution works, why it matters, and how it powers person-level targeting across channels.

Geoey CookSeptember 9, 2026