What 6sense’s Data Says About How Buyers Actually Shop
6sense surveyed 4,510 B2B buyers. The average buying cycle shrank by a month — but…
smcleanSeptember 1, 2026
How to Use Behavioral Segmentation to Improve Every Marketing Channel
Most audience segments are built on demographics, not behavior. Here's how to segment by recency,…
Why Intent Data Loses Half Its Value in 48 Hours (And What to Do About It)
Most intent data is days old by the time it reaches your campaigns. Here's why…
smcleanAugust 31, 2026
CRM Data Enrichment: The 10 Fields That Actually Improve Conversion Rates
Not all CRM enrichment fields are equal. These 10 — from verified email to behavioral…
smcleanAugust 31, 2026
Intent Data Explained: What It Is, Where It Comes From, and How to Use It
A foundational guide to intent data — types, sources, and practical use cases for marketing…
smcleanAugust 31, 2026
Audience Scoring For Exact Relevance To Your Market
From a Broad Audience to a Laser-Focused Buying Audience Most intent audiences contain far more…
smcleanAugust 31, 2026