Data Activation & Automation - Smart Marketer

B2B Advertising Strategy Data Activation & Automation Featured

Account-Based Marketing in 2026: How Intent Data and DSPs Work Together

The 2026 ABM playbook — combining intent data and programmatic DSPs to identify and reach…

smcleanSeptember 10, 2026

Website Visitor Identification Data Activation & Automation Featured First-Party Data & Privacy

What Happened to Third-Party Cookies? A Plain-English Update

Google kept third-party cookies in Chrome and shut down Privacy Sandbox. Here's the real status…

smcleanAugust 31, 2026

Data Activation & Automation Intent Data & Behavioral Signals

CRM Data Enrichment: The 10 Fields That Actually Improve Conversion Rates

Not all CRM enrichment fields are equal. These 10 — from verified email to behavioral…

smcleanAugust 31, 2026

Data Activation & Automation First-Party Data & Privacy

Customer Profile Enrichment: What It Is, Why It Matters, and How to Use It

Most CRMs have a name and an email. That’s not a customer profile — it’s…

smcleanSeptember 10, 2026