Strong customer relations are the backbone of any successful business. When customers are happy, they are more likely to come back for future purchase, share their experiences with friends and family members, and post positive reviews on websites like Yelp.com and Google Places. So, why should business owners focus on creating long-term relationships with their […]
Responsive Web Design (RWD) is a hot topic among professional web designers as of late. If you frequently visit some of the leading webmaster forums or blogs, chances are you’ve heard of this technique. RWD is being touted as one of the latest and greatest developments in web design, encouraging greater compatibility across a multitude […]
Originally released in May 2003 by Matt Mullenweg and Mike Little, WordPress has quickly grown into the world’s most popular content management system (CMS). It offers a unique combination of simplicity and versatility, making it appeal to both newcomers and seasoned webmasters alike. According to some estimates, WordPress is used by over 20% of the […]
Google launched a powerful set of new online marketing tools earlier this month for small businesses called Google My Business. If you’re a small business owner, you should take advantage of these free-to-use tools to attract more customers, and subsequently, more sales. For a closer look at Google My Business along with similar programs offered […]
Allowing visitors to submit comments on your website encourages stronger engagement while creating fresh new content in the process. Search engines will notice this content and take it into account when ranking your site, potentially boosting your site’s ranking in the search engine results page (SERPS). But there’s a dark side to enabling visitor commenting: […]
Web design, like any other form of art, is subjective by nature. Some people prefer bold, colorful designs, whereas other prefer more flat, simplistic designs. While professional web designers will constantly argue over the “best” color scheme and style, there are certain outdated trends that nearly every designer will agree needs to go. Whether you’re […]
If you’ve done any research into the different types of platforms used to build websites, you’ve probably come across content management systems (CMS). These platforms are designed to make building, and maintaining, websites easier and less stressful. Regardless of your coding knowledge, you can easily launch a function website using a traditional CMS. Think of […]
Landing pages are an essential part of any online marketing campaign. Whether you’re advertising via email, pay-per-click (PPC), pup-ups, pop-unders, or even search engine optimization (SEO), incorporating them into your campaigns will boost your conversions and ultimately your return on investment (ROI). Unlike most webpages, landing pages have a single objective in mind: to encourage […]
Still struggling to generate a strong social following around your business? Anyone can toss up a Facebook page and call it a day, but it takes a strategic approach to attract, and keep, an audience. Unless your social media accounts have followers, they won’t serve as an effective marketing tool for your business. #1) Complete […]
Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of […]