Business blogs are powerful tools for modern marketing. They bring eyes to your website, highlight your products and brand, and can help you to create engagement in your business model. But one thing which every blogger knows, is that it isn’t always easy to design content that brings customers down your sales pipeline without being...
If you have a business blog that has any success, you are guaranteed to get comments. Whether they are responses on twitter, facebook, or other social media, or if you have a discussion board on your site, readers will give you feedback. They might be encouraging, offering tips or asking for you to cover a...
Over the last two decades, the rise and spread of the internet and personal computers have led to a revolution in the field of marketing and content creation. This is not unique to our field, of course, but it is certainly the area where we have noticed and experienced these changes. One of the greatest...
The persona you take when creating a business blog can be one of the most important parts of the blog. How you want your audience to see you and respond to your content should be carefully thought out. There is no one size fits all answer, and your strategy should reflect the medium used for...
Business blogging is here to stay, and so more and more companies are adopting and personalizing the incredibly effective model for their own use. But with this influx of new bloggers, there is a gap between the demand for well written articles, and the ability of first time bloggers to deliver. Inexperienced bloggers often create...
While businesses typically have a good idea of what their typical customer looks like, larger or more global corporations may find that they have many different sets of customers. You may have customers in dozens of different countries, with an incredibly diverse population of languages, In order to create content for this wide variety of...
Advertising your Blog So you have started a business blog. You are creating useful and interesting posts, but no one seems to know about it. How can you bring attention to your blog? And how can you engage clients and potential clients in your brand? Some think that finding readership for a business blog is...
As a business blogger, it is your job to provide content which is relevant, interesting, and accessible to your target audience. And while topic selection is a broad subject, one of the best ways to engage your audience is to understand them, and cater to their needs. So how can you find out exactly what...
Sometimes the person responsible for curating social media and blog content will have access to experts or others who can provide useful information that they themselves lack. For instance, if you are creating content that is targeted to millennial first time homeowners, you might want to have how to guides and walkthroughs for content that...
Business blogging is a key tool in the repertoire of a modern commercial venture. It, along with social media and other public communications make up the core of your interactions with the public. Therefore, having strategies in place for proper implementation of your social media and blogging content are just as, if not more important...
