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Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
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In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than...

Microsoft introduced a new “hands-free” form of deep linking for Bing Ads’ advertisers earlier this week. Known as Dynamic Sitelinks, it will automatically create and display deep links within advertisers’ ads. There’s no additional steps required by the advertiser, as Bing’s own algorithm does everything on its own. To learn more about Bing’s Dynamic Sitelinks...