Client: Stein Designs
Project Type: Web Design, CMS, Local Optimization and SEO
Stein Designs is a local Atlanta concrete contractor that is known for everything from patios and retaining walls to foundations for new construction products.
They wanted to target a particular service that was most profitable for them – driveways. With a plethora of older homes in the intown area driveway replacement jobs were a ripe opportunity for the company and they wanted to gain a reputation for this service.
The company had no web presence at all so a modern site with a CMS was needed to start with, followed by a strategic SEO campaign to obtain traffic from searchers.
“The very first phone call I got from the ads you created turned into a $38,000 job – and it was right in our own neighborhood!”
Matt Stein – Stein Designs
Stein Designs wanted to establish themselves as a provider of high-quality concrete driveways in the Atlanta Marketplace. With Atlanta being a geographically large city the need was specifically for customers inside the Perimeter, but not in the outer suburbs.
A simple to use CMS was needed with a user friendly and cross browser and device compatible website design. In addition a laser targeted online marketing campaign was needed to bring in the right kind of leads from specific neighborhoods in town.
The Smart Marketer Solution
Smart Marketer built a website with a WordPress CMS for the client that was easy for them to manage and update themselves. Then we used Search Engine Optimization (SEO) and Google Places Optimization to position Stein Designs on the first page of the major search engines.
Animated banners and a portfolio were designed using video and still photos to showcase the quality of their work to visitors with strategic calls to action to solicit inquiries.
Integration of Google analytics with our web based management dashboard and we enabled real-time tracking of individuals who inquired by email or phone through the web site so that easy measurability and identification of the most interested prospects was possible. Thus valuable time could be best spent on the hottest prospects.
Within 4 months, Stein Designs had added 24 new customers to their bottom line and within 8 months they were dominating both Google places and organic rankings for multiple terms specifically related to driveway replacement services.
The client is able to control all aspects of the content and has a constant influx of new prospects cost-effectively on an ongoing basis. The company was so successful at building their online presence, that they were purchased in 2021 by their biggest competitor.