S&S Fire Pits

Client Name: S&S Projects
Project Type: Web Development, Consulting, SEO, SEM & Prospect Smart
URL: https://ssfirepits.com

Project Overview

S&S Fire Pits is a client that has been with us since they started.   They were a unique start up business selling in the outdoor lifestyle marketplace and competing with larger stores stocking inferior products.

They felt that although their product was more expensive, that the quality and lifetime durability of the product would have a special appeal to the discerning homeowner or outdoor enthusiast.

The Smart Marketer Solution

Smart Marketer conducted extensive market research along with budgeting guidelines and competition levels to get an idea of how large the marketplace was.  Smart Marketer developed an e-commerce website for S&S and began creating content, optimizing it and building ad campaigns.   

Over the course of a year with dedicated work we were able to raise the search rankings of the website for hundreds of terms and generate about 6,500 visitors monthly through organic search.   With the addition of PPC and retargeting, monthly visitors surged to more than 30,000 per month.

We then turned the focus to a Shopping feed of all of their products. We were able to optimize the feed and Integrated with several shopping platforms to maximize the reach.

Then we integrated our prospect smart technology with 6 different ad platforms to scale their audiences.

“These guys are my secret weapon.  We have worked with Smart Marketer since the beginning on our business and have always been really happy with the results. But, when they started to use their custom audiences for us – the floodgates opened.  We are up 180% in 12 months.” Andrew Stivers – Co-Owner

Smart Marketer then designed and implemented a new, clean, easy to navigate website and optimized the site well for the search engines.  


With the use of our Prospect Smart technology, S&S Fire Pits has been able to scale by more than 100% per year every year for 5 years and counting. They have a highly engaged marketplace with a huge following of raving fans.  

They generate 7-8 figures per year in sales every year and have a growing client base of 10,000 customers+ and counting.