6sense surveyed 4,510 B2B buyers. The average buying cycle shrank by a month — but the real finding is that 95% of deals go to vendors already on the buyer’s Day One shortlist.
The B2B Lead Qualification Framework That Wastes Less Sales Time
Most B2B teams qualify leads on demographic fit alone and wonder why sales wastes half its time. Here’s a four-filter framework that scores both fit and intent — so only real prospects reach your pipeline.
Why Intent Data Loses Half Its Value in 48 Hours (And What to Do About It)
Most intent data is days old by the time it reaches your campaigns. Here’s why the signal-to-activation gap is killing your performance — and how to close it.
The Visitor Identification Market Just Hit $5.2 Billion — Here’s Why
The visitor identification software market reached $5.2 billion in 2025 and is projected to hit $19.2 billion by 2035. Here’s what’s driving the growth — and what it means for your marketing stack.
When Your Targeting Can See What’s Working — And What Isn’t
There’s a dirty secret in the intent data industry: the list you got three months ago is exactly as smart as the one you’re getting today. The system never learned a thing from your campaigns. But a new category of audience intelligence — closed-loop systems — is changing that entirely. Here’s how they work and why they matter.
Intent Data Explained: What It Is, Where It Comes From, and How to Use It
A foundational guide to intent data — types, sources, and practical use cases for marketing and sales teams.