When looking to engage the community using a business blog, it is important to do it right. Poorly researched, haphazardly written articles will give only marginal benefit compared to specific, informative, and interesting posts. In the worst case, an article that has received little attention could even reflect poorly on the company as a whole....
Another way that blogs can serve as an important tool for community management is through their use as part of social media marketing. Social media is more widespread than ever and utilizing it is a way to reach large numbers of people without paying for advertising space. Having social media accounts and managing them is...
In the Internet Age, there are online communities for everything. Even products with a tiny niche market have communities which will discuss, review, and share them. Because the internet takes away the barrier of distance from social interaction, consumers are able to meet others across the world to discuss products and services they have purchased....
Although many business blogs may seem to be posting frantically to up their search engine optimization, good blogs open up a dialogue with their customers. The business blog is an informal arena to discuss business topics and industry trends. Customers can have a say in this online medium by commenting on blogs or interacting with...
The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and...
When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good...
In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than...
In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their...
Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to...
As more companies add blog posts to their websites, a question comes up. How many blogs posts are enough? What is the right amount to attract customers to the site? The stats clearly show that some blogging is better than no blogging. A 2017 infographic from Red Website Design highlights that content marketing generates 3x...
