Category: Behavioral Data & Intent Signals

Intent Signals: The 7 Behaviors That Predict a Purchase Before It Happens

Demographics tell you who someone is. Intent signals tell you what they’re about to do. Here are the 7 behavioral patterns that consistently predict a purchase — and how to act on them before your competitors do.

Read More

The $61 Billion Problem: Why Most Ad Spend Is Wasted on the Wrong Audiences

$61 billion is wasted annually on digital ads targeting the wrong people. This isn’t a creative problem or a bidding problem — it’s a targeting data problem. Here’s how to fix it.

Read More