$61 billion is wasted annually on digital ads targeting the wrong people. This isn’t a creative problem or a bidding problem — it’s a targeting data problem. Here’s how to fix it.
High-Intent Audiences: How to Target People Already Shopping for What You Sell
Most Targeting Gets It Backwards Here’s how most digital advertising works: you define an audience based on demographics and interests — job title, industry, age, location — and then you pray that some percentage of those people happen to be in…
Person-Level vs. Company-Level Visitor ID: Why IP Lookup Isn’t Enough Anymore
The Gap Between “A Company Visited” and “A Person Visited” You pull up your analytics dashboard. It says a Fortune 500 company visited your website yesterday. Great — but which of their 50,000 employees was it? The intern doing research? The…
Identity Resolution Explained: The Technology Behind Person-Level Targeting
How identity resolution works, why it matters, and how it powers person-level targeting across channels.
Building Evergreen High-Intent Audiences: The Step-by-Step Playbook
How to build audiences that stay fresh and high-performing — with practical steps for refreshing intent signals and layering data sources.