IP lookup tells you a company visited your site. A person-level pixel tells you the person — name, email, role, intent. That difference determines whether visitor intelligence is actionable or just interesting.
Person-Level vs. Company-Level Visitor ID: Why IP Lookup Isn’t Enough Anymore
The Gap Between “A Company Visited” and “A Person Visited” You pull up your analytics dashboard. It says a Fortune 500 company visited your website yesterday. Great — but which of their 50,000 employees was it? The intern doing research? The…