Entries by smartguys

Blogging as a Leader

Another great reason to create a high-quality blog is that this will establish you as a leader and an expert in your field. When you write articles that are interesting and useful, this creates a situation where those with needs will come to you for advice. If you consistently give good advice, you can develop […]

SEO and Targeted Specificity

Every businessperson with an online presence understands the importance of having a well optimized website. When articles, descriptions, and information are added to the site, it is critical that they be optimized for ranking on the popular search engines. Looking to ensure that your website shows up when your keywords are searched is best done […]

Pitfalls of Business Blogging

Business blogging should be an opportunity to advertise, think, and share your message. However, inexperienced marketers frequently misstep when crafting public content such as blogs. Some of the common pitfalls include becoming overly personal, using terms that are too technical, and failing to understand what drives your customers.  Here are a few ways to avoid […]

Business Blogs as a Tool to Spread Your Values

While the end goal of a business blog is to help your company be successful, there are several different paths to take, and a successful blog will do much more than drive people directly down your sales pipeline. A business blog can also be a platform for you to use the success from your business […]

How to Establish Rapport with your Userbase

When looking to create a business that will last, there are few tools that can have as much power as clients who feel invested and who consider themselves a part of your brand. This “buying in” can take many forms, but one of the most effective ways to do this is through establishing a relationship […]

Balancing Widespread Appeal with Userbase Specific Targeting

When writing a business blog, one area to be considered when designing your posts is the balance between posts which are non specifically appealing to a wide variety of potential viewers, and posts which will target a narrow slice of the population. Wide appeal can help spread your message further, and potentially introduce your brand […]

Blogging as an Opportunity for Mindfulness

While we often focus on how blogging is an opportunity to expand, market, or grow your company by serving as an interface with the public, an often overlooked feature of creating a blog is that it gives you time for reflection and thought. Taking the time to sit down and write about where you are […]

Rules for Choosing Blog Topics

When looking to engage the community using a business blog, it is important to do it right. Poorly researched, haphazardly written articles will give only marginal benefit compared to specific, informative, and interesting posts. In the worst case, an article that has received little attention could even reflect poorly on the company as a whole. […]

Blog Content as Part of Social Media

Another way that blogs can serve as an important tool for community management is through their use as part of social media marketing. Social media is more widespread than ever and utilizing it is a way to reach large numbers of people without paying for advertising space. Having social media accounts and managing them is […]