IP lookup tells you a company visited your site. A person-level pixel tells you the person — name, email, role, intent. That difference determines whether visitor intelligence is actionable or just interesting.
Intent Data Explained: What It Is, Where It Comes From, and How to Use It
A foundational guide to intent data — types, sources, and practical use cases for marketing and sales teams.
Account-Based Marketing in 2026: How Intent Data and DSPs Work Together
The 2026 ABM playbook — combining intent data and programmatic DSPs to identify and reach in-market accounts at scale.
High-Intent Audiences: How to Target People Already Shopping for What You Sell
Most Targeting Gets It Backwards Here’s how most digital advertising works: you define an audience based on demographics and interests — job title, industry, age, location — and then you pray that some percentage of those people happen to be in…
DSP vs. Social Ads: When to Use Each for Maximum ROI
The “Either/Or” Mistake Most Marketers Make Here’s a conversation that happens in marketing departments every single week: “Should we put more budget into programmatic, or keep scaling our social ads?” It’s the wrong question. And it leads to wrong decisions. Demand…
Person-Level vs. Company-Level Visitor ID: Why IP Lookup Isn’t Enough Anymore
The Gap Between “A Company Visited” and “A Person Visited” You pull up your analytics dashboard. It says a Fortune 500 company visited your website yesterday. Great — but which of their 50,000 employees was it? The intern doing research? The…
What Is a Demand Side Platform (DSP)? The B2B Marketer’s Guide
DSPs Aren’t Just for Enterprise Anymore If you’ve heard the term “demand side platform” and immediately filed it under “stuff only giant corporations with seven-figure ad budgets need to worry about” — you’re not alone. For years, that was basically true….
Website Visitor Identification in 2026
The Old Playbook Is Dead — And That’s a Good Thing If you’ve been in digital marketing for more than a couple of years, you remember the golden era of third-party cookies. Drop a pixel, build a retargeting list, watch the…
Behavioral Data vs. Demographic Targeting: Why Intent Wins
Why behavioral signals are outperforming demographic profiles — and what this shift means for your targeting strategy.
First-Party vs. Third-Party Intent Data: What’s the Difference and Which Should You Use?
How first-party and third-party intent data compare — and when to use each for maximum targeting effectiveness.