Business owners can only turn a blind eye to their online reputation for so long. Eventually, they must step in to monitor and optimize their reputation; otherwise, they leave themselves vulnerable to phony negative reviews, domain squatting, copyright infringement, negative SEO attacks by competitors, and a slew of other problems. Reputation is basically the collective...
A website’s design can either help or hurt its objective depending on how it’s done. According to a recent survey performed by the web hosting company 1&1, 58% of respondents said they would avoid brands on websites with a faulty or low-quality design. This means websites suffering from critical design flaws lose over half of...
There’s a growing trend towards the use of online videos to market products and services. We live in an age where smartphones and tablets have blazing-fast internet speeds, so it only makes sense for consumers to watch a video as opposed to reading sales copy. It’s a faster, more convenient, and let’s face it: videos...
It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back...
Running a successful content marketing campaign for your business isn’t as easy as publishing a dozen or so articles to various sites and directories. Sure, this may gain you some initial exposure, but the benefits will be minimal at best. And depending on the approach you take with content marketing, it could have a negative...
If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate...
Guest blogging is a content marketing technique that’s become increasingly popular within the past few years. With all of the recent Panda and Penguin updates Google has rolled out, webmasters are looking for safe, search engine-friendly ways to build backlinks. Guest blogging is frequently viewed as one of the safest and most effective ways to...
Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can...
News flash: Google now uses Secure Sockets Layer (SSL) technology to encrypt user searches. Okay, this isn’t exactly a new practice by the search engine giant, but it’s becoming more widespread by affecting 100% of all organic searches made through Google. So, what impact does this have on webmasters? Google’s Early Search Encryption In October...
To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own...
