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Amazon, Inc., the world’s largest online retailer, scooped up the .Buy domain extension at auction, outbidding the search engine giant Google. According to a press release issued by the nonprofit international domain regulator Internet Corporation for Assigned Names and Numbers (ICANN), Amazon purchased the .Buy extension for $4.6 million last Wednesday. Google and a handful...

It’s official: Authorship is no longer supported in Google’s search results, meaning (among other things) that you’ll no longer see head shots of your favorite bloggers and writers displayed in the SERPS. John Mueller, Google Webmaster Trends Analyst, issued the following statement in regards to the Google Authorship program on his Google+ page. “I’ve been...

There’s a major shakeup coming to Google’s pay-per-click (PPC) marketing platform. Starting in September, all Adwords accounts will use close variant matching for all phrase and exact match keywords. Google made the announcement on its Adwords blog earlier this month, citing the fact that approximately 7% of all Google searches contain misspellings. By including misspellings...

Strong customer relations are the backbone of any successful business. When customers are happy, they are more likely to come back for future purchase, share their experiences with friends and family members, and post positive reviews on websites like Yelp.com and Google Places.  So, why should business owners focus on creating long-term relationships with their...