Personal Injury Firm Doubled Case Volume Without Increasing Ad Spend
A personal injury law firm was spending $65K/month on Google Ads competing for the same accident-related keywords as every other firm in the market. Smart Marketer layered intent data to identify individuals actively searching for legal representation — doubling case volume without adding a dollar to their budget.
The Challenge
A personal injury law firm in a top-15 metro was spending $65,000/month on Google Ads for accident-related keywords — competing with every firm in the market for the same clicks. Cost per case had climbed to $4,200 and rising.
They were paying more for less — and the competitive auction was only getting worse.
What We Did
We identified individuals actively researching personal injury attorneys, accident claims processes, and insurance settlement options — then built custom audiences that reached them on paid social where competition was a fraction of search.
Legal Intent Detection
Tracked research behavior across legal advice sites, attorney review platforms, and accident claim resources to identify individuals in the first 72 hours of their legal search.
Identity Resolution
Matched anonymous research behavior to verified individual profiles — name, phone, email, and location — allowing direct outreach before competitors could intercept.
Multi-Touch Activation
Deployed synchronized campaigns: Meta retargeting for awareness, direct mail for trust-building, and intake team outreach for immediate conversion.
Results
By finding claimants while they were still researching — and reaching them on channels with no bidding wars — the firm broke free from Google’s auction economy. They doubled their case volume while spending the same budget.
“Same budget, twice the cases. We’re reaching accident victims while they’re still deciding who to call — not after they’ve already hired someone.”
Michelle Torres — Marketing Director
See What This Could Mean for Your Traffic
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