Insurance Agency Generated 1,400 Policy Leads in 30 Days
A multi-line insurance agency couldn’t grow beyond referrals, and their broad demographic targeting was converting at under 1.5%. Smart Marketer deployed behavioral retargeting to reach homeowners, drivers, and business owners actively shopping for coverage — producing 1,400 qualified policy leads in a single month.
The Challenge
A multi-line insurance agency was struggling to grow beyond referrals. Their digital campaigns targeted broad demographics — homeowners, drivers, small business owners — but the conversion rate was under 1.5%. Most leads were price shoppers who ghosted after the first quote.
Volume wasn’t the problem. Intent was.
What We Did
We identified individuals and business owners actively comparing insurance policies, reading coverage reviews, and researching specific policy types — signaling genuine intent to purchase, not just casual browsing.
Policy-Type Intent Modeling
Built separate intent models for auto, home, commercial, and life insurance — tracking research behavior specific to each line, not lumping all insurance interest together.
Renewal Window Detection
Identified consumers whose browsing patterns indicated an upcoming policy renewal — the highest-conversion moment in the insurance buying cycle.
Agent-Ready Lead Delivery
Delivered enriched leads to individual agents daily with the prospect’s research focus (auto, home, bundle) so conversations started relevant and warm.
Results
When agents called people who were already shopping for exactly the coverage they sold, conversations changed completely. Close rates quintupled compared to their old demographic targeting, and the agency added $340K in annual premium within a single month.
“1,400 policy leads in a month — and these weren’t tire-kickers. These were people actively shopping for coverage. Our close rate went through the roof.”
Kevin Bridges — Agency Principal
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