Business blogging should be an opportunity to advertise, think, and share your message. However, inexperienced marketers frequently misstep when crafting public content such as blogs. Some of the common pitfalls include becoming overly personal, using terms that are too technical, and failing to understand what drives your customers. Here are a few ways to avoid...
While the end goal of a business blog is to help your company be successful, there are several different paths to take, and a successful blog will do much more than drive people directly down your sales pipeline. A business blog can also be a platform for you to use the success from your business...
When looking to create a business that will last, there are few tools that can have as much power as clients who feel invested and who consider themselves a part of your brand. This “buying in” can take many forms, but one of the most effective ways to do this is through establishing a relationship...
When writing a business blog, one area to be considered when designing your posts is the balance between posts which are non specifically appealing to a wide variety of potential viewers, and posts which will target a narrow slice of the population. Wide appeal can help spread your message further, and potentially introduce your brand...
While we often focus on how blogging is an opportunity to expand, market, or grow your company by serving as an interface with the public, an often overlooked feature of creating a blog is that it gives you time for reflection and thought. Taking the time to sit down and write about where you are...
When looking to engage the community using a business blog, it is important to do it right. Poorly researched, haphazardly written articles will give only marginal benefit compared to specific, informative, and interesting posts. In the worst case, an article that has received little attention could even reflect poorly on the company as a whole....
Another way that blogs can serve as an important tool for community management is through their use as part of social media marketing. Social media is more widespread than ever and utilizing it is a way to reach large numbers of people without paying for advertising space. Having social media accounts and managing them is...
In the Internet Age, there are online communities for everything. Even products with a tiny niche market have communities which will discuss, review, and share them. Because the internet takes away the barrier of distance from social interaction, consumers are able to meet others across the world to discuss products and services they have purchased....
Although many business blogs may seem to be posting frantically to up their search engine optimization, good blogs open up a dialogue with their customers. The business blog is an informal arena to discuss business topics and industry trends. Customers can have a say in this online medium by commenting on blogs or interacting with...
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