The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and...
When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good...
In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than...
In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their...
Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to...
As more companies add blog posts to their websites, a question comes up. How many blogs posts are enough? What is the right amount to attract customers to the site? The stats clearly show that some blogging is better than no blogging. A 2017 infographic from Red Website Design highlights that content marketing generates 3x...
Microsoft introduced a new “hands-free” form of deep linking for Bing Ads’ advertisers earlier this week. Known as Dynamic Sitelinks, it will automatically create and display deep links within advertisers’ ads. There’s no additional steps required by the advertiser, as Bing’s own algorithm does everything on its own. To learn more about Bing’s Dynamic Sitelinks...
The right content management system (CMS) can make a world of difference in launching and managing a website. Rather than micromanaging each and every little detail, you can focus more on the things that matter, such as content creation and attracting traffic. A CMS isn’t required to build a website, but it will almost certainly...
Looking to launch your first blog but don’t know where to start? Blogging is a great way to build a lasting web presence while generating more traffic, and subsequently more sales. But it’s also somewhat confusing, especially for newcomers. If you’re still trying to get your first blog up and running, check out our guide...
Are you one of the millions of small business owners who does not own a website? If so, you aren’t alone. According to a 2012 Small Business Sentiment Survey conducted by Yodle, nearly 1 in 2 (52%) small businesses in the U.S. don’t have a website. “Many small business owners are still not adopting modern...
