Landing pages are an essential part of any online marketing campaign. Whether you’re advertising via email, pay-per-click (PPC), pup-ups, pop-unders, or even search engine optimization (SEO), incorporating them into your campaigns will boost your conversions and ultimately your return on investment (ROI). Unlike most webpages, landing pages have a single objective in mind: to encourage...
Still struggling to generate a strong social following around your business? Anyone can toss up a Facebook page and call it a day, but it takes a strategic approach to attract, and keep, an audience. Unless your social media accounts have followers, they won’t serve as an effective marketing tool for your business. #1) Complete...
Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of...
If you’ve spent any time reading the countless number of Internet marketing blogs, forums and other websites, you’ve probably heard of the phrase “content is king.” While social media, branding and web design are all important elements in creating a successful online presence, nothing holds more value than good content, which is exactly the message...
With over 77 million websites and counting, WordPress is the world’s most popular and widely used content management (CMS). It offers a user-friendly interface for adding new content or modifying existing content, without the need for manual server-side coding. Whether this is your first attempt to build a website, or if you’ve been in the...
Google Adwords is arguably the single most powerful marketing platform on the planet. With the ability to reach an estimated 80% of internet users in the U.S. and tons of targeting options (state, town, zip code and even neighborhood), it’s an effective way to market your products or services across the world. Businesses of all...
High-traffic websites are only successful if visitors are actively engaged. Visitors who fail to take action aren’t helping the site achieve its goal. Whether the site’s objective is to sell a physical product, sell a service, generate e-mail signups, produce leads, etc., it needs engaged visitors to succeed. But how exactly do you measure visitor...
HTML5 is the latest version of the hyper text markup language (HTML) that’s used to build websites. While it preserves many of the elements found in previous versions, HTML5 brings a slew of new features and additions to the table. Let’s take a look at some of the top benefits of this latest version and...
Getty Images, one of the world’s largest and most prominent stock photo websites, is now offering a large portion of their image collection for free. While some of their images remain paid, the Seattle-based agency is offering roughly 35 million images free for non-commercial purposes. If you’re looking for images to use on your website...
Last week, we talked about the importance of online reputation management and how business owners can monitor what’s being said about them. By monitoring what past customers and clients say, business owners can make the necessary changes to improve their areas of weakness. Now, we’re going to expand on this topic by revealing some of...
