Allowing visitors to submit comments on your website encourages stronger engagement while creating fresh new content in the process. Search engines will notice this content and take it into account when ranking your site, potentially boosting your site’s ranking in the search engine results page (SERPS). But there’s a dark side to enabling visitor commenting:...
Web design, like any other form of art, is subjective by nature. Some people prefer bold, colorful designs, whereas other prefer more flat, simplistic designs. While professional web designers will constantly argue over the “best” color scheme and style, there are certain outdated trends that nearly every designer will agree needs to go. Whether you’re...
If you’ve done any research into the different types of platforms used to build websites, you’ve probably come across content management systems (CMS). These platforms are designed to make building, and maintaining, websites easier and less stressful. Regardless of your coding knowledge, you can easily launch a function website using a traditional CMS. Think of...
Landing pages are an essential part of any online marketing campaign. Whether you’re advertising via email, pay-per-click (PPC), pup-ups, pop-unders, or even search engine optimization (SEO), incorporating them into your campaigns will boost your conversions and ultimately your return on investment (ROI). Unlike most webpages, landing pages have a single objective in mind: to encourage...
Still struggling to generate a strong social following around your business? Anyone can toss up a Facebook page and call it a day, but it takes a strategic approach to attract, and keep, an audience. Unless your social media accounts have followers, they won’t serve as an effective marketing tool for your business. #1) Complete...
Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of...
If you’ve spent any time reading the countless number of Internet marketing blogs, forums and other websites, you’ve probably heard of the phrase “content is king.” While social media, branding and web design are all important elements in creating a successful online presence, nothing holds more value than good content, which is exactly the message...
With over 77 million websites and counting, WordPress is the world’s most popular and widely used content management (CMS). It offers a user-friendly interface for adding new content or modifying existing content, without the need for manual server-side coding. Whether this is your first attempt to build a website, or if you’ve been in the...
Google Adwords is arguably the single most powerful marketing platform on the planet. With the ability to reach an estimated 80% of internet users in the U.S. and tons of targeting options (state, town, zip code and even neighborhood), it’s an effective way to market your products or services across the world. Businesses of all...
High-traffic websites are only successful if visitors are actively engaged. Visitors who fail to take action aren’t helping the site achieve its goal. Whether the site’s objective is to sell a physical product, sell a service, generate e-mail signups, produce leads, etc., it needs engaged visitors to succeed. But how exactly do you measure visitor...
