You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy...
Have you ever searched for a specific product or service and end up on a site that you don’t fully trust? Sure you have – we all have. Whether you found it through a search engine listing, banner advertisement, or even heard about it from a friend, there are millions of websites out there suffering...
Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in...
With an estimated 1.11 billion users worldwide (May 2013 report), Facebook is a massive platform that’s teeming with consumers ready to spend money. While it’s had plenty of ups and downs in its 9 years of being online (founded February 4, 2004), it remains the world’s most popular social media networking site. With that said,...
There’s nothing more frustrating than spending countless hours of long sleepless nights building a massive website for your business only for Google to place it 20, 30 or 50 pages deep in their results. Common sense should tell you that very few people, if any, will actually click through this many pages. If Google isn’t...
When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too...
The landscape of Google AdWords is constantly changing to meet the needs of both businesses and search engine users. While it’s always been a powerful advertising platform, the expanded targeting capabilities and features with Google AdWords make it even more useful than ever. But how exactly has the world’s largest advertising network changed, and where...
Are you using videos to market your product or service? If not, you’re missing out on one of the most powerful tools at your disposal. When used correctly, videos can even psychologically control the viewers attention, directing them to take the desired action. This is accomplished through a simple yet incredibly effective 3-step process that...
Nowadays, with so many online stores peddling the same products, customers have very little incentive to buy from one place over another. Sure, you could try to separate yourself by having lower prices, but if you’re in a market with the big boys like Amazon, you’ll never win that war. No, competing on price alone...
To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using...
