We’ve dealt with many companies and websites in a search engine optimization capacity. The search engine optimization world is one surrounded by mystery. Although there is a thriving online community, search engine optimization is not typically offered as a course at schools or universities around the country. It is very much a skilled learned through...
Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find...
Have you had current or potential customers die on you while you’re speaking to them? You’re giving them this outstanding description of your process and capability and it’s going bing, bong, kazoom over their heads. Want to know why this happens? Read on because you’ll find the whole problem is actually your SOLUTION. Doesn’t Make...
If you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image. While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation...
Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? What is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to improve your bottom line? You Buy $30 Takeout, You Get Free Coke and Wontons My smile was bigger than the Great...
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why....
The U.S. economy is in the worse shape it’s been in for many years. Consumers are spending less, banks are lending less, and major financial institutions are falling down like dominoes. But as a business owner, you can’t just throw in the towel. You have to push forward through these troubled times. At the same...
Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving...
How ’bout them Saints? Nothing like a great comeback story – and if any town deserves – it is New Orleans As if it wasn’t exciting enough to watch an underdog upset, there was a moment during Sunday’s broadcast where I actually got tears in my eyes like a big baby. It wasn’t the game. It was at Google’s...
