Becoming an authority on a topic is a complicated venture that will vary greatly based on your field. Becoming recognized as an authority in interior design is a hugely different task than becoming recognized in microchip innovation. If you want to become a successful leader in your field though, a blog is a hugely useful...
When creating a business blog, the one who will be writing and updating the blog will need to be chosen carefully in order to ensure the success of the blog. For example, you absolutely must examine their responsibilities, and choose wisely. Depending on your current workload, it can be wise to handle the blog yourself....
When someone is tasked with writing a blog post, they often begin by focusing only on the text, and potentially forgetting about adding photos. If photos are added, it might be as an afterthought, just tacking on a hastily downloaded stock image to check a box. However, it doesn’t take a rocket scientist to figure...
One of the best reasons to maintain an online presence is that you can use is at a tool to fuel your own creativity and gather community feedback on your path. Blogging is tool to bring the community to you, and you to them. Do not underestimate the amount of two-way communication that can happen...
Creating an online presence is not a passive task. You cannot simply schedule a year’s worth of blog posts, ignore your blog and social media, and come back to a devoted following. In order to successfully create a presence with clout, it will require some planning. Here are a few things to keep in mind...
Another way that blogging can help to drive your brands success is by cultivating an online platform such as a blog where you can interact with your customers, both indirectly and directly. This platform allows you to test the waters about potential directions for your brand, and also lets you see which ideas take off....
Another great reason to create a high-quality blog is that this will establish you as a leader and an expert in your field. When you write articles that are interesting and useful, this creates a situation where those with needs will come to you for advice. If you consistently give good advice, you can develop...
Every businessperson with an online presence understands the importance of having a well optimized website. When articles, descriptions, and information are added to the site, it is critical that they be optimized for ranking on the popular search engines. Looking to ensure that your website shows up when your keywords are searched is best done...
Writing a business blog is an important thing to do for every business. But if you lack experience, you may be surprised to learn that the content of the blog is secondary. While having good content can certainly help your business to flourish, the main benefit of a business blog is that it gives you...
Business blogging should be an opportunity to advertise, think, and share your message. However, inexperienced marketers frequently misstep when crafting public content such as blogs. Some of the common pitfalls include becoming overly personal, using terms that are too technical, and failing to understand what drives your customers. Here are a few ways to avoid...
