When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too...
The landscape of Google AdWords is constantly changing to meet the needs of both businesses and search engine users. While it’s always been a powerful advertising platform, the expanded targeting capabilities and features with Google AdWords make it even more useful than ever. But how exactly has the world’s largest advertising network changed, and where...
Are you using videos to market your product or service? If not, you’re missing out on one of the most powerful tools at your disposal. When used correctly, videos can even psychologically control the viewers attention, directing them to take the desired action. This is accomplished through a simple yet incredibly effective 3-step process that...
Nowadays, with so many online stores peddling the same products, customers have very little incentive to buy from one place over another. Sure, you could try to separate yourself by having lower prices, but if you’re in a market with the big boys like Amazon, you’ll never win that war. No, competing on price alone...
To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using...
In online sales, few statistics are as important as conversion rate. When you are able to make more money without adding a single new visitor, that’s a very good thing, after all! There are many things that can help boost a website’s conversion rate but one of the most often overlooked factors is a site’s...
A couple of weeks ago, I read an interesting article by Tim Allen (no, not “Tool Time Tim”) about how having a CAPTCHA on your website could be really bad for business. For those unfamiliar with the term, “CAPTCHAs” are those annoying boxes filled with scrambled letters that you must solve before completing an action....
Google loves blogs because they are a source of new, fresh content. Not only is each article, itself, new material for Google to index but any comments left on the blog is seen as fresh content by the search engines. Therefore, every website should have a blog associated with it. Of course, not just any...
It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your...
For far too long, webmasters and shady SEO companies were able to get away with shortcuts that manipulated the results shown by search engines. When Google rolled out their Panda and Penguin algorithm filters, it buried tens of thousands of websites and put hundreds of SEO firms out of business because they did not have...
