The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant. The lines between the online and offline worlds have blurred over the last decade. People have easy access to information about any topic – or person – immediately, and it’s fundamentally altered...
Do you have a website with conversion rates that leave a lot to be desired? Or is your beautifully designed site simply not attracting visitors in the first place? A comprehensive internet marketing strategy is easy to achieve, and can solve both of these issues quickly. Whether your company operates solely online, makes use of...
A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them...
Do you know who’s killing your email marketing? Imagine you take a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one word. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime...
Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it’s quite likely that you’ve stepped into the hara-kiri zone. Back up that truck a bit and learn how the power of ’3′ has the...
Factories used to be arranged in a straight line. That’s because there was one steam engine, and it turned a shaft. All the machines were set up along the shaft, with a belt giving each of them power. The office needed to be right next to this building, so management could monitor what was going...
There’s a world of difference between hourly work and linchpin work. You can pay people by the hour when there are available substitutes. When you rely on freelancers you can put a value on their time based on what the market is paying. If there are six podiatrists in town, and all can heal your...
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for...
Need To Create A Website That’s Dynamite? Websites are a waste of money and time. Well most of them are. Most people go online for just one reason– Get Information. Yet, what do you see at most websites? Portfolio! See the problem? If you stop and think, this is not a website problem. It’s a communication...
The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products. Search Engine Optimization Methodology There are several approaches to developing a...
