To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using...
In online sales, few statistics are as important as conversion rate. When you are able to make more money without adding a single new visitor, that’s a very good thing, after all! There are many things that can help boost a website’s conversion rate but one of the most often overlooked factors is a site’s...
A couple of weeks ago, I read an interesting article by Tim Allen (no, not “Tool Time Tim”) about how having a CAPTCHA on your website could be really bad for business. For those unfamiliar with the term, “CAPTCHAs” are those annoying boxes filled with scrambled letters that you must solve before completing an action....
Google loves blogs because they are a source of new, fresh content. Not only is each article, itself, new material for Google to index but any comments left on the blog is seen as fresh content by the search engines. Therefore, every website should have a blog associated with it. Of course, not just any...
It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your...
For far too long, webmasters and shady SEO companies were able to get away with shortcuts that manipulated the results shown by search engines. When Google rolled out their Panda and Penguin algorithm filters, it buried tens of thousands of websites and put hundreds of SEO firms out of business because they did not have...
Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers...
Those familiar with the 80/20 rule (also known as Pareto’s Principle) know that you get 80% of your success out of only 20% of your work. Concentrating on the quick things that generate the most money is something that everyone in the business world should have at the top of their priority list. Naturally, we...
Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0...
Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average. His astounding NBA performance (five regular-season MVPs and three All-Star...
