Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? What is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to improve your bottom line? You Buy $30 Takeout, You Get Free Coke and Wontons My smile was bigger than the Great...
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why....
The U.S. economy is in the worse shape it’s been in for many years. Consumers are spending less, banks are lending less, and major financial institutions are falling down like dominoes. But as a business owner, you can’t just throw in the towel. You have to push forward through these troubled times. At the same...
Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving...
How ’bout them Saints? Nothing like a great comeback story – and if any town deserves – it is New Orleans As if it wasn’t exciting enough to watch an underdog upset, there was a moment during Sunday’s broadcast where I actually got tears in my eyes like a big baby. It wasn’t the game. It was at Google’s...
