If you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image. While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation...

Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? What is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to improve your bottom line? You Buy $30 Takeout, You Get Free Coke and Wontons My smile was bigger than the Great...

Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why....