Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it’s quite likely that you’ve stepped into the hara-kiri zone. Back up that truck a bit and learn how the power of ’3′ has the...
Factories used to be arranged in a straight line. That’s because there was one steam engine, and it turned a shaft. All the machines were set up along the shaft, with a belt giving each of them power. The office needed to be right next to this building, so management could monitor what was going...
There’s a world of difference between hourly work and linchpin work. You can pay people by the hour when there are available substitutes. When you rely on freelancers you can put a value on their time based on what the market is paying. If there are six podiatrists in town, and all can heal your...
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for...
Need To Create A Website That’s Dynamite? Websites are a waste of money and time. Well most of them are. Most people go online for just one reason– Get Information. Yet, what do you see at most websites? Portfolio! See the problem? If you stop and think, this is not a website problem. It’s a communication...
The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products. Search Engine Optimization Methodology There are several approaches to developing a...
We’ve dealt with many companies and websites in a search engine optimization capacity. The search engine optimization world is one surrounded by mystery. Although there is a thriving online community, search engine optimization is not typically offered as a course at schools or universities around the country. It is very much a skilled learned through...
Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find...
Have you had current or potential customers die on you while you’re speaking to them? You’re giving them this outstanding description of your process and capability and it’s going bing, bong, kazoom over their heads. Want to know why this happens? Read on because you’ll find the whole problem is actually your SOLUTION. Doesn’t Make...
If you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image. While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation...
