One Unified Profile for Real People, Not Anonymous Traffic
Marketing doesn’t have to feel invasive, risky, or dependent on platforms you don’t control. The future of growth is actually much more intentional, transparent, and human — and it starts with owning your data and using it responsibly.
Our contact profiles are powered by 70+ compliant, privacy-safe, first-party data points and are available across both Smart Pixel–identified website visitors and Smart Audience real time intent-based audiences. Whether someone engages directly with your site or is identified through real-time activity signals within our Smart Audience system, the goal is the same: to recognize genuine interest and enable respectful, appropriate, and policy-driven engagement.
Built for Compliance, Governance, and Brand Trust
All data is collected, processed, and structured in accordance with applicable privacy regulations, making it suitable for organizations that take compliance, governance, and brand trust seriously. These profiles are not designed for mass outreach or aggressive targeting — they are built to support intent-aware communication with individuals you are actively cultivating a relationship with.
AI-Driven Personalization, With Human Oversight
Each data point functions as a variable that can be used by AI and automation to determine if, when, and how outreach should occur. This allows teams to personalize communication on a true one-to-one basis — across email, CRM workflows, sales outreach, or downstream platforms — while maintaining internal controls, auditability, and compliance standards.
From Rented Attention to Owned Intelligence
Unlike paid advertising, where insights are hidden and disappear the moment spend stops, Smart Pixel and Smart Audience data become owned, reusable intelligence. It lives inside your systems, integrates with your existing tools, and grows more valuable over time. You’re no longer guessing who to talk to — you’re responding to real behavior, in real time, with context and care.
Engagement That Earns Attention
This isn’t about pushing messages.
It’s about earning attention, building trust, and engaging people at the right moment — responsibly and transparently.
What’s Included in Each Contact Profile
Below is a representative list of the 70+ data points included in our contact profiles, available for both identified website visitors and Smart Audience intent-based contacts, and usable individually or in combination to power compliant, AI-driven personalization and automation.
