The Smart Pixel: Identify Anonymous Website Visitors & Turn Them Into Customers
Every day, 90%+ of your website visitors arrive anonymously — browsing your pages, checking your offers, comparing pricing, watching videos… then leaving without buying or contacting you.
The Smart Pixel changes that forever.
Smart Pixel is a lightweight identity resolution script that identifies anonymous website visitors, reveals full contact profiles, tracks real-time behavior, and triggers automated follow-up that brings these visitors back.
This is lead generation you’ve never had before — from traffic you already have.
As a small business owner, I thought this level of marketing tools weren't in the budget. Their team proved me wrong. Their implementation was easy and started delivering results the first month. Our retargeting campaigns are now laser-focused, and we’ve gotten a 40% drop in ad costs while increasing customer lifetime value. This is a must-have for any eCommerce store."
Data the Smart Pixel Reveals
Reveal The People Behind Your Website Traffic
The Smart Pixel uses identity resolution technology to show you exactly who is visiting your website, even if they never fill out a form.
You’ll Have Instant Access To:
- Names, emails, and phone numbers
- 70+ demographic and firmographic data points
- Real-time behavioral insights (pages viewed, time-on-site, scroll depth, video watch percentage, etc.)
- Intent signals based on how each visitor interacts with your content
- Full visitor timelines showing what they do and when they do it
Instead of guessing, you now have full identity and lead generation power from the people already hitting your website.
These guys are my secret weapon. We were beginning to grow, and we were getting some traction. Then they started to use their custom audiences in our regular marketing & the pixel for us - the floodgates opened. It's Unreal. We have grown by a bit less than 275% in 18 months! Absolutely floored at the difference. It was night and day
Turn Anonymous Visitors Into Leads Automatically
Once the Smart Pixel identifies your anonymous visitors, the platform automatically segments that visitor against who your ICP is. Then launches multi-touch follow-up campaigns across email, SMS, Video, CRM, Linkedin, retargeting and more.
This means:
- Visitors who leave your site now receive automated outreach
- Hesitation turns into high-intent leads
- Lost traffic becomes revenue opportunities
- You convert more customers without increasing ad spend
Most businesses can increase their lead flow 30–50% within the first 14 days simply by activating the Smart Pixel & identity resolution automations.
Website Visitor Identification FAQs
What is website visitor identification?
Website visitor identification is the process of revealing who is actually visiting your website—beyond traditional analytics. Instead of just seeing “3,000 visitors,” you can identify real people with names, emails, phone numbers, and other first-party data attributes.
How do you identify anonymous website visitors?
Our Smart Pixel uses privacy-compliant identity resolution technology to match anonymous website visitor activity with verified first-party data. This allows you to identify anonymous website visitors in real time and automatically send that data into your CRM, email platform, or ad audiences.
Is anonymous visitor identification legal and privacy-compliant?
Yes. Anonymous visitor identification is fully compliant when done through hashed data and Can Spam Act compliance and permissioned data partners. Our first-party data platform only uses data from compliant, consent-based sources—not scraped or third-party cookies.
What kind of information can you uncover about anonymous traffic?
Our platform can resolve anonymous traffic into detailed profiles with both B2B and B2C data with up to 70 data points, including:
– Name
– Email
– Phone
– Household income
– Job title
– Industry
– LinkedIn Url
– and 63 other data points
This gives you the ability to follow up, segment, retarget, and convert more efficiently.
How accurate is the website visitor identification process?
Accuracy depends on match rates and available data, but Smart Pixel typically identifies 40%–80% of U.S.-based anonymous traffic. Our first-party data platform continuously improves match accuracy as more visitors return or interact with your site.
Will this replace my analytics or advertising tools?
No—website visitor identification fills the massive gap left by Google Analytics, Meta, and other ad platforms. Those tools track behavior, but they can’t tell you who the visitor is. Smart Pixel adds the identity layer that makes all your current marketing tools more powerful.
Do I need a developer to install the Smart Pixel?
No. The Smart Pixel can be added just like any other tracking pixel. Most clients place it through Google Tag Manager, their CMS, or a simple code snippet. Our team can even install it for you during onboarding.
How does Smart Pixel help lower customer acquisition costs?
By resolving anonymous traffic and revealing who is already considering your company, you can:
– Follow up with warm visitors reviewing your website right now
– Build high-quality custom audiences
– Improve retargeting accuracy
– Reduce wasted ad spend
– Personalize outreach based on real data
Most clients see improved ROAS and lower CPA within the first 30–60 days.
Is this a first-party data platform?
Is this a first-party data platform?
Yes—Smart Pixel powers your own first-party data ecosystem. Once a visitor is identified, the data is yours. You can sync it with your CRM, email platform, automation tools, and ad platforms to build long-term value.
How fast can I start identifying anonymous website visitors?
Most businesses start resolving anonymous traffic within 2 hours of installing the pixel. You’ll begin seeing identified profiles flow into your dashboard or CRM in real time.
