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There’s a major shakeup coming to Google’s pay-per-click (PPC) marketing platform. Starting in September, all Adwords accounts will use close variant matching for all phrase and exact match keywords. Google made the announcement on its Adwords blog earlier this month, citing the fact that approximately 7% of all Google searches contain misspellings. By including misspellings...
While Google has yet to reveal the exact formula it uses to rank websites (and it probably won’t), it recently revealed a new factor or “signal” used in its ranking algorithm. According to a blog post published by the Mountain View company, websites that use Secure Socket Layer (SSL) 2048-bit key certificate encryption will receive...
Products Listing Ads (PLA) is a Google-owned pay-per-click advertising (PPC) platform in which advertisers pay for each click/visit to their product ads. It differs from the Mountain View company’s traditional Adwords platform in a few different ways, one of which is the content in the ad. Unlike Adwords, PLA ads contain images but do not...
