If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate...
Guest blogging is a content marketing technique that’s become increasingly popular within the past few years. With all of the recent Panda and Penguin updates Google has rolled out, webmasters are looking for safe, search engine-friendly ways to build backlinks. Guest blogging is frequently viewed as one of the safest and most effective ways to...
Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can...
News flash: Google now uses Secure Sockets Layer (SSL) technology to encrypt user searches. Okay, this isn’t exactly a new practice by the search engine giant, but it’s becoming more widespread by affecting 100% of all organic searches made through Google. So, what impact does this have on webmasters? Google’s Early Search Encryption In October...
To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own...
