Allowing your website to suffer from an exceedingly high load time hurts your traffic, conversions and possibly even search engine rankings. Most people browsing around on the internet aren’t willing to wait five seconds or longer for a webpage to load; they want to access it immediately, without staring at their browsers ‘now loading’ icon. […]
You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy […]
Have you ever searched for a specific product or service and end up on a site that you don’t fully trust? Sure you have – we all have. Whether you found it through a search engine listing, banner advertisement, or even heard about it from a friend, there are millions of websites out there suffering […]
Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in […]
With an estimated 1.11 billion users worldwide (May 2013 report), Facebook is a massive platform that’s teeming with consumers ready to spend money. While it’s had plenty of ups and downs in its 9 years of being online (founded February 4, 2004), it remains the world’s most popular social media networking site. With that said, […]