There’s nothing more frustrating than spending countless hours of long sleepless nights building a massive website for your business only for Google to place it 20, 30 or 50 pages deep in their results. Common sense should tell you that very few people, if any, will actually click through this many pages. If Google isn’t...
When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too...
The landscape of Google AdWords is constantly changing to meet the needs of both businesses and search engine users. While it’s always been a powerful advertising platform, the expanded targeting capabilities and features with Google AdWords make it even more useful than ever. But how exactly has the world’s largest advertising network changed, and where...
