In online sales, few statistics are as important as conversion rate. When you are able to make more money without adding a single new visitor, that’s a very good thing, after all! There are many things that can help boost a website’s conversion rate but one of the most often overlooked factors is a site’s...
A couple of weeks ago, I read an interesting article by Tim Allen (no, not “Tool Time Tim”) about how having a CAPTCHA on your website could be really bad for business. For those unfamiliar with the term, “CAPTCHAs” are those annoying boxes filled with scrambled letters that you must solve before completing an action....
Google loves blogs because they are a source of new, fresh content. Not only is each article, itself, new material for Google to index but any comments left on the blog is seen as fresh content by the search engines. Therefore, every website should have a blog associated with it. Of course, not just any...
It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your...
For far too long, webmasters and shady SEO companies were able to get away with shortcuts that manipulated the results shown by search engines. When Google rolled out their Panda and Penguin algorithm filters, it buried tens of thousands of websites and put hundreds of SEO firms out of business because they did not have...
