Do you know who’s killing your email marketing? Imagine you take a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one word. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime...
Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it’s quite likely that you’ve stepped into the hara-kiri zone. Back up that truck a bit and learn how the power of ’3′ has the...
Factories used to be arranged in a straight line. That’s because there was one steam engine, and it turned a shaft. All the machines were set up along the shaft, with a belt giving each of them power. The office needed to be right next to this building, so management could monitor what was going...
There’s a world of difference between hourly work and linchpin work. You can pay people by the hour when there are available substitutes. When you rely on freelancers you can put a value on their time based on what the market is paying. If there are six podiatrists in town, and all can heal your...
