SMART MARKETERLatest Posts

Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
bt_bb_section_bottom_section_coverage_image

In today’s fast-paced business environment, managing customer data effectively is crucial. Identity resolution helps create unified customer views using 360-degree behavioral data. This process ensures accurate customer profiling, which drives 37% higher marketing ROI. Our proprietary method combines Apache Kafka data streams with machine learning matching algorithms. This approach delivers real-time results, processing data streams...

In today’s digital landscape, leveraging first-party data is no longer optional—it’s essential. With Google phasing out third-party cookies in 2024, businesses must adapt to maintain their competitive edge. This shift creates an urgent need for strategies built on reliable, privacy-compliant insights. Consumers now expect personalized experiences. In fact, 73% of customers demand tailored interactions, which...

In today’s digital landscape, businesses are increasingly turning to first-party data to drive their strategies. This type of information, collected directly from your customers, offers unparalleled insights into their behaviors and preferences. It’s a game-changer for companies aiming to stay competitive. Studies show that businesses utilizing this approach see significant benefits. For example, companies that...

In today’s competitive digital marketing landscape, understanding your audience is crucial. Personalization is no longer a luxury—it’s a necessity. A staggering 63% of consumers now expect tailored experiences as standard. Ignoring this demand can lead to wasted budgets and low engagement. Visitor identification plays a pivotal role in modern advertising. By leveraging tools like HubSpot’s...

Custom Audience Automation: Enhance Your Marketing ROI

In today’s fast-changing digital world, reaching and engaging your target audience is key to success. Custom Audience Automation is a game-changer. It helps marketers improve their strategies, increase campaign success, and boost their marketing ROI. This new way of Targeted Marketing and Marketing Automation lets you find, segment, and connect with your most important customers....