Real Time Behavioral In-Market Audiences
The Ad Platforms ‘AI Audiences’ Are Just A Guess. Ours Are Actual People Who Are Searching For Your Business Right Now.
Smart marketing targets the people who are already raising their hands.
Modern buyers leave thousands of digital footprints every day—search queries, page visits, product comparisons, abandoned carts, downloads, scroll depth, email behavior, and more. When you know how to interpret those signals, you can find the people who are in-market, actively evaluating solutions, and ready to buy.
Our behavioral targeting and in-market identification tools allow your business to pinpoint real humans with real buying intent—so you can reach them before your competitors do.
What Is Behavioral Targeting?
Behavioral targeting uses first-party and third-party intent signals to understand what a potential customer is researching, comparing, or preparing to purchase.
This lets you:
- Deliver relevant ads to people based on their behaviors
- Segment audiences by intent, not guesswork
- Build campaigns around real market demand
- Capture buyers at the perfect moment in the decision journey
Instead of marketing to broad audiences, you market to specific people who are already exhibiting the behaviors of someone who makes a purchase of what you offer.
How We Identify People With Buying Intent
Our first-party data platform and behavioral analytics system reveal the individuals behind the intent signals.
Using compliant identity resolution and behavioral data, we can help you:
✓ Identify people searching for your exact products or services
Based on browsing behavior, keyword research, content consumption, and comparison actions.
✓ Detect in-market segments by category or product type
For example:
- “People actively searching for commercial insurance”
- “Homeowners researching kitchen remodels”
- “Buyers comparing high-ticket software options”
- “Companies evaluating marketing automation tools”
✓ Build custom audiences from real intent—not guesswork
We turn anonymous behavior (clicks, scrolls, views, searches, and signals) into usable audiences you can market to instantly.
✓ Sync these audiences directly into your ad platforms and CRM
So your team can follow up, nurture, and retarget with precision.
In-Market Buyers Are Better
In-market buyers convert at dramatically higher rates because they’ve already decided they need a solution—they’re simply choosing the right one. When you know who these people are, you can:- Lower cost per acquisition
- Increase marketing ROI
- Shorten your sales cycles
- Get in front of buyers earlier in the decision process
- Eliminate wasted spend on cold, uninterested audiences
Why Identifying In-Market Buyers Matters
In-market buyers convert at dramatically higher rates because they’ve already decided they need a solution—they’re simply choosing the right one.
When you know who these people are, you can:
- Lower cost per acquisition
- Increase marketing ROI
- Shorten your sales cycles
- Get in front of buyers earlier in the decision process
- Eliminate wasted spend on cold, uninterested audiences
It’s not about reaching more people—it’s about reaching the right people.
Examples of Behavioral Signals We Track
We analyze dozens of direct and indirect buying signals, including:
- Repeated page visits
- Pricing page activity
- Time on site
- Content depth and consumption
- Competitor comparison behavior
- Search queries
- Abandoned carts or forms
- Returning visitor engagement
- Topic and category interest patterns
Each signal helps determine how “in-market” the buyer truly is—and whether they’re ready for outreach.
Start Identifying In-Market Buyers Today
If your competitors are using behavioral data and you aren’t—you’re losing the race before it starts.
We can help you:
- Resolve anonymous traffic
- Identify active buyers
- Build real-time intent-based audiences
- Automate outreach
- Boost conversions and reduce ad costs
Want to see how many in-market buyers are already visiting your website?
Ask for a free Smart Pixel install—we’ll show you.
