Project Overview
Shumate Mechanical, a trusted HVAC service provider in Atlanta for over 25 years, sought to revitalize its digital presence to stay ahead in a competitive market. Recognizing the shift towards online search for service providers, they aimed to enhance their visibility and attract high-intent customers.
Business Need
Despite a strong legacy, Shumate Mechanical faced challenges with diminishing returns from their advertising efforts. Competitors were outperforming them in rankings for ads, leading to missed opportunities in capturing the growing number of online searches for HVAC services in the Atlanta area.
The Smart Marketer Solution
Smart Marketer implemented a comprehensive strategy leveraging advanced features to boost Shumate’s online presence and customer acquisition:
High-Intent Behavioral Audiences: By monitoring searches, clicks, website visits, and customer journeys, we identified individuals actively seeking HVAC services. This allowed us to target potential customers with precision, providing their full contact information for effective outreach.
Smart Pixel Implementation: We deployed our Smart Pixel on Shumate’s website to identify and capture contact information of visitors who did not convert. This enabled Shumate to re-engage these potential customers through tailored marketing efforts.
Data Enrichment: Enhancing the collected data with over 60 valuable attributes, including demographics and behavioral insights, allowed for more personalized and effective marketing campaigns.
Cross-Platform Reach: Our data integration capabilities enabled synchronization with internal tools they were already using, allowing Shumate to automate follow-ups and nurture leads across multiple platforms, drastically reducing wasted ad spend and the value of their website visitors not converting on the first visit.