Welcome to our competitive edge summary, where we break down exactly what makes us different in the data and audience activation space. With our unmatched scale, precision, and control, we stand head and shoulders above the competition—helping our clients get better results, faster, and with more control over their own data.
Summary: How We Compare to Others — Why We Beat Every Other Data Vendor
We deliver capabilities no other data provider can match—built to give you more reach, more accuracy, and more freedom to activate your data anywhere you choose.
- Scale of Real-Time Data Collection
We track over 60 billion user behaviors and URLs every week, giving us a massive, constantly updated stream of behavioral data you can tap into. - Accuracy of Identity Resolution & Consumer Reach
We maintain a database of 280 million U.S.-based consumers, so you can reach virtually any audience you want.
With 95% accuracy in matching to fully validated contact data (such as email and phone), we give you precise identity resolution that bridges online activity with offline records. - Total Control & Platform Agnosticism
We believe you should own and control your own data. Our system lets you target, identify, match, and activate audiences across any platform—without being locked into walled gardens like Meta or Google.
Comparative Breakdown at a Glance
| Feature | Us | Other Data Vendors |
|---|---|---|
| Volume of Data Collected | ~60 billion behaviors/URLs per week | Typically much lower — limited scope or depth |
| Consumer Reach | 280 million U.S. consumers | Often smaller or narrower datasets |
| Identity Accuracy | 95% accurate contact matching | Generally lower accuracy using probabilistic matches |
| Data Ownership & Activation | Full control, platform-agnostic | Often restricted to specific platforms or tools |
Key Differentiators That Make Us Stand Out
- Massive Data Footprint
We scan tens of billions of behaviors every week, capturing real-time, intention-rich signals that make your targeting more effective. - Highly Accurate Identity Resolution
We match to verified contact information with 95% accuracy—giving you higher deliverability, better match rates, and stronger ROI. - Extensive U.S. Audience Coverage
Our 280 million consumer database means you can reach almost anyone in the U.S. with the precision you need. - Unrestricted Activation Power
We let you activate your audiences anywhere you want—no forced reliance on cookie pools or limited-use data silos.
| Features | US | Apollo | PearlDiver | ZoomInfo | ClearBit | ListKit | Retention.com | Lead Feeder | Bombora |
|---|---|---|---|---|---|---|---|---|---|
| Over 200B URLs tracked weekly for hyper accurate up-to-date intent | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Average 40% deterministic match rate for identity resolution (No IPs / Fuzzy Matching) | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Built-in email verification including deep catch-all at no additional cost | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Built-in mobile validation at no additional cost | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Over 600M Profiles with B2B and B2C info – including skip traced verified data | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Fixed fee per audience with unlimited refreshes (no paying per record) | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Pay one fixed fee per audience, unlimited free refreshes. | YES | NO | NO | NO | NO | NO | NO | NO | NO |
| Build hyper specific custom models based on competitors and keywords. | YES | NO | NO | NO | NO | NO | NO | NO | NO |