SMART MARKETERLatest Posts

Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
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In today’s world, businesses aim to fully understand their customers. Identity resolution is key. It brings together data from various sources into unified customer profiles. This way, companies can link different customer information into one profile. This method boosts customer data unification. It also lets businesses track how customers act across different platforms and devices....

In today’s digital world, knowing who visits your website is key. By identifying these visitors, you can uncover valuable insights. These insights can greatly boost your marketing strategies. Using visitor tracking and analyzing web traffic gives you a full view of your audience. This knowledge lets you offer more personalized experiences. Such personalization can make...

  Oftentimes, succeeding in your particular business or specialty or niche, sometimes it can just boil down to knowing something that someone else, in this case, your competition, does not know. So what we’re going to do today is just explore for about five minutes some different ways to look at how you are obtaining...

Let’s Call Them Behave-Alike Campaigns Instead Real-time behavior beats demographic targeting almost every time and will add significantly to your bottom line fast. Based on the way we’ve seen the Facebook and Google Look-alike algorithm work,  Look-alike Audiences really should be called Behave-alike Audiences because behavior and time have become the dominant factors in determining who’s in the market...