One of the main goals of a business blog is to help your website to be found more easily by potential customers. Indexing pages which contain keywords which are likely to be searched is a great way to increase the likelihood that your page is found when these keywords are entered into a search engine. […]
One powerful marketing tool which benefits from a blog is running contests. If you hold promotions or like to engage your customers with prizes, a blog can be quite a powerful tool for extending your reach and increasing the excitement. Here are a few ways to use your blog to run competitions or contests. The […]
While most business blogging is limited to creating a digital following and influencing people to be more likely to come to you for your services, the scope of your blog can be much larger. One way that you can employ your blog differently is to use it as a marketing tool for real life events. […]
One reason why bloggers commonly focus on explaining common problems to their readers is that the most common search engine strings related to most services are questions asking how to solve certain problems. Users will take to the web wondering how to fix an appliance, how to solve a tax problem, or how to deal […]
I touched briefly in my last post about the potential importance of inserting personality into ones writing. While not always appropriate, this type of stylistic choice can greatly change the way that your writing is perceived. At the end of the day, the most important thing in your writing is the examination of whether or […]
A sometimes overlooked aspect of business blogging is the implementation of strategies specifically designed to increase reader retention. While many publishers and writers talk about marketing and other devices meant to bring in first time readers, or get them to want to share posts within their networks, it can also be very useful to develop […]
As blogging is often seen as a tool to improve your SEO, doing it correctly is critical. If you do not understand how to customize your blog content and writing to improve your SEO, then you are leaving potential improvements un done. Therefore, ill give you a few tips to help ensure that you get […]
One common problem I see with business leaders who look to start a blog is that often the skills used when writing are very different from the skills they use to be successful. Many people have gone years without having to write extensively, and it shows when they attempt to pick back up the metaphorical […]
One of the most important things to remember when writing a business blog, is that readers will only stay if you are consistent. And there are two parts to consistency, each of them equally critical when it comes to obtaining and retaining viewers. The blog gains much of its effectiveness from being viewed, so this […]
When looking to have a business blog, there are only two steps. Get started, and don’t stop. However, like many things, this simple description belies the struggle that an inexperienced writer might go through. So, in this post I will give you 5 simple steps to making your first blog post. Know your audience. This […]